Thanks to Indian opposition leader Narendra Modi’s campaign to become prime minister, chai wallahs across the country are in the spotlight perhaps more than ever. Modi’s Bharatiya Janata Party (BJP) has been making much of the time he spent working as a boy at his father’s tea stall at the Vadnagar railway station before rising to the post of Chief Minister of Gujarat.
In October, the BJP began a campaign in which chai wallahs branded their businesses as NaMo Tea Stalls, distributing promotional materials and money for chai wallahs to improve their stalls in exchange for their public endorsement. (Modi is often referred to as NaMo, the Hindi abbreviation for his name.) After an errant comment by Mani Shankar Aiyar, a prominent politician from the ruling Congress party, that Modi would be welcome to serve him chai but could never become prime minister, the BJP has brewed up a new storm of chai-related campaigning.