Chai Pe Charcha: Narendra Modi’s Tea Campaign

Thanks to Indian opposition leader Narendra Modi’s campaign to become prime minister, chai wallahs across the country are in the spotlight perhaps more than ever. Modi’s Bharatiya Janata Party (BJP) has been making much of the time he spent working as a boy at his father’s tea stall at the Vadnagar railway station before rising to the post of Chief Minister of Gujarat.

Indian opposition leader Narendra Modi had a brief stint as a chai wallah at his father's tea stall before becoming Chief Minister of Gujarat.

Indian opposition leader Narendra Modi had a brief stint as a chai wallah at his father’s tea stall before becoming Chief Minister of Gujarat.

In October, the BJP began a campaign in which chai wallahs branded their businesses as NaMo Tea Stalls, distributing promotional materials and money for chai wallahs to improve their stalls in exchange for their public endorsement. (Modi is often referred to as NaMo, the Hindi abbreviation for his name.) After an errant comment by Mani Shankar Aiyar, a prominent politician from the ruling Congress party, that Modi would be welcome to serve him chai but could never become prime minister, the BJP has brewed up a new storm of chai-related campaigning.

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On the Campaign Trail: Where a Cup Can Make or Break an Election

Bonnie Mann campaigns at a Jat Sikh village in Karnal District

Barjinder “Bonnie” Mann campaigns at a Jat Sikh village in Karnal District, Haryana

The Bible mentions breaking bread with others as the ultimate culinary conveyance of fellowship. In India, it’s taking tea. Nowhere is this more evident than on the campaign trail where a quick cup with voters can make or break an election.

We tagged along with Barjinder “Bonnie” Mann, a candidate for Haryana state legislature, as he visited villages in Karnal district, about 100 miles north and a world away from the hustle and bustle of Delhi.

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